Bill and Vieve Gore School of Business

4-Year Degree

Three students and a professor sitting at a table in an office talking

The Marketing Program at Westminster University

Marketing is a great discipline if you're interested in understanding and analyzing business opportunities as they relate to client/consumer demands and needs. You will explore marketing principles and practices, marketing institutions, advertising, international marketing, sales, and marketing analysis and strategy.

What You'll Learn in the Marketing Program 

You may elect to pursue either a B.S. or B.A. degree in Business Studies with a Marketing concentration.

Through this major, you will be able to:

  • Analyze the competitive environment and the firm’s positioning to develop successful advertising campaigns
  • Demonstrate effective selling skills
  • Use a variety of quantitative and qualitative market research methods for marketing decision-making
  • Prepare a successful marketing plan for changing environments

What Are the Key Benefits of the Marketing Program?

Westminster's Business Studies program offers a concentration in Marketing that prepares you to enter a career in marketing or go on to graduate studies after completing your bachelor's degree. You can explore areas of personal interest through directed studies or examine important and timely issues in our "special topics" courses.

Throughout your studies you will enjoy excellent access to facilities, experienced faculty, and other resources.

sample marketing courses

  • MKTG-300: Principles of Marketing
  • MKTG-303: Professional Selling
  • MKTG-412C: What Great Brands Do
  • MKTG-412E: Marketing Mistakes

liberal education courses

You must complete the WCore program or join the Honors College (and complete requirements) to fulfill your liberal education credits.

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Our Faculty

Brian Jorgensen, PhD

Nancy Schmitt, MBA
Associate Professor


accreditation employers trust

The Bill and Vieve Gore School of Business is nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).


Potential Employers

  • Pluralsight 
  • Goldman Sachs

"Westminster provided me with the experience to grow as an individual through creative marketing concepts and individual and group work projects. I will always be grateful for the life-long friendships that I was able to develop with other students and professors."

Read The Story

Nick Holt
('01), Vice President, Codale Electric Supply, Inc.

Tuition and Aid

There's No Better Investment Than You

Westminster University knows you want an education where you matter—a place that will serve as a launchpad for a successful career and a meaningful life. Westminster will work with you individually through every step of the financial aid process. From scholarships to grants and loans, Westminster helps you make it happen.

With the highest percentage of students who complete one or more internships in the state, Westminster students hit the ground running with real-world experience. Plus, 90% of students were either employed or attending graduate school within 5 months of graduating. With a Westminster degree, you don't have to choose between a successful career and a fulfilling life.

Learn About Tuition

You’ll be automatically considered for scholarship and grant opportunities.

In addition to general merit scholarships, other scholarship programs are available to support you throughout your time at Westminster.

Check Out Scholarships

Your tuition, fully paid

All students should have the ability to explore their passions. Westminster University is proud to cover the cost of tuition for qualifying students through the Westminster Commitment.

Learn About the Westminster Commitment