SALT LAKE CITY – Today, Westminster University Director of Athletics Shay Wyatt announced the hiring of Nic Sims as the new head men’s and women’s mountain biking coach. Sims comes to Westminster with decades of experience working within the cycling industry as a coach, avid and accomplished cyclist, board president, development and marketing representative, brand, events and public relations manager, technician and entrepreneur.
"I’m pleased to announce Nic Sims as the new head coach of our men’s and women’s mountain
biking program,” said Wyatt. “Nic is well regarded within the cycling industry. For
the past eight years, he has played a pivotal role in the progression and success
of the Park City High School Mountain Bike Team. He brings a proven track record of
successfully developing student-athletes, along with the administrative responsibilities
that must be managed with such programs. We look forward to welcoming Coach Sims to
our institution and department and supporting his efforts.”
For the past 8 years, Sims has served as a coach and board president for the Park
City Schools Mountain Bike Team. Since 2017, Sims has been the cofounder and partner
of SIMBOL Communications, which specializes in communications and public relations
for active lifestyle brands.
“Joining Westminster University to help build a new mountain bike program as part
of the Mountain Sports initiative is an exciting opportunity. With over 20 years in
the cycling industry and eight years coaching the Park City High School Mountain Bike
Team, I’m ready to bring my passion, experience, and commitment to developing student-athletes
who excel on the trails and in life,” said Sims. “Together, we’ll create a program
that not only fosters competitive success but also inspires a lifelong love of mountain
biking and the great outdoors.”
From 2013 to 2022, Sims served as the Partnership Manager for NICA (National Interscholastic
Cycling Association), where he increased corporate partnerships by 30%. In 2022, he
received the NICA Legacy Award. Sims has more than two decades of experience working
with leading cycling industry companies at Specialized Bicycles and Scott Sports.
Westminster University's new men's and women's mountain biking teams will hit the trail in the 2025–26 academic year. These varsity-level programs will
join USA Cycling, participating in the Collegiate Division and the Intermountain Conference
Division, with annual mountain biking competitions. Along with scholarship opportunities,
mountain biking student-athletes will have access to training along the Wasatch Front
and beyond, taking advantage of the diverse and competitive terrain Westminster's
backyard has to offer. Interested prospective students are encouraged to submit an
athletics inquiry form.
